Your Privacy Rights

Rakuten Advertising may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. For more information about the collection, use and sale of your personal data and your rights, please use the below links.

Rakuten Marketing LLC dba Rakuten Advertising (“Rakuten Advertising”) is an online business-to-business digital advertising company that provides services to a network of publishers and advertisers (brands and merchants) (“Clients”). Those services include affiliate marketing, performance marketing, personalized advertising and optimization, measurement and reporting, facilitation of advertising-related transactions between network participants, and other online advertising tools and technologies (“Services”). You can find out more about our Affiliate, Performance, and Media Services here: Rakuten Advertising is part of the Rakuten Group, which is comprised of our parent company, Rakuten Group, Inc., based in Tokyo, Japan, and its global subsidiaries.   This privacy policy describes how Rakuten Advertising and its subsidiaries and affiliates (including, without limitation, Rakuten Marketing Europe Ltd., Rakuten Advertising France SAS, Rakuten Marketing Germany GmbH, Rakuten Marketing Brazil and Rakuten Marketing Australia Pty Ltd.) (collectively, “Supplier“, we”, or “us”) collect and use personal information, to whom we disclose personal information, how we protect this information, and privacy rights regarding the personal information of consumers who interact with or whose personal information is processed for the Services (“you,” or “your”) that we provide to our business Clients and partners.   With respect to the Services, we are active members of the Network Advertising Initiative (“NAI”), the Digital Advertising Alliance (“DAA”), as well as the European Interactive Digital Advertising Alliance (“EDAA”). We comply with DAA Self-Regulatory Principles for Online Behavioral Advertising (“OBA”), the NAI Code of Conduct, and the Interactive Advertising Bureau (IAB) Europe Framework for OBA. You can find more information on each of these by clicking the links above.   Note that this privacy policy applies to personal information that we collect about consumers from websites, applications, and media platforms (e.g., CTV/OTT/Streaming TV) in connection with the Services, including the websites, applications, and platforms of our Clients or those reached through third-party vendors such as advertising networks.  If you have any questions or concerns about our use of your personal information, please contact us using the contact information below, in the last section of this Privacy Policy.     Categories of personal information we collect  When you interact with a website, mobile application, media platform or third party that participates in or interacts with our Services, we collect the following categories of your personal information:  • Online Identifiers, including browser and device information such as your device’s Internet protocol (“IP”) address, unique device identifiers such as advertising, hardware or operating system device identifiers (e.g., IDFA for iOS and AAID for Android), information about the type of Internet browser, browser language and operating system you use on this device, your connection type (wired or wi-fi), the region where your device is located, network to which your device is connected, general geolocation, and the mobile carrier (if available);  • Commercial Information, including products and services you obtained, purchased, or considered on the websites, applications or media platforms of our business Clients;   • Internet Activity, including information about your behavior or activity on the websites, applications, or media platforms of our business Clients and other third parties that participate in or interact with our Services, such as information related to the website you are viewing (e.g., in order to ascertain your interests within certain segments), access dates and times; the website you came from before, and visited after you clicked on an ad; ad engagement data; and geolocation (latitude and longitude coordinates, but only if the website or the application has enabled location services on your device and you have granted permission to collect this information);  • Advertisement performance information for ads served, viewed or clicked on, such as information about the type of ad, the online location where the ad was served, whether it was clicked on, and the products and offers viewed while browsing and searching;  • Inferences drawn by us, our Clients, or other participants in our Services, such as age range, demographics, and product interests, from information collected about you to create a profile or place you in a segment to reflect or predict your preferences and behavior in relation to ad interaction and conversion.    Please note that we do not collect any personal information defined as “sensitive personal information” under California privacy law (the California Consumer Privacy Act of 2018 (CCPA)) or any other current U.S. state privacy laws, nor any “special categories” of personal data per the EU or UK General Data Protection Regulation (GDPR/UK GDPR).  The Services are not intended to process personal information of children under the age of 16 and we do not knowingly collect, sell, or share any personal information from children under the age of 16. If you, as a parent or guardian, believe that your child under the age of 16 has interacted with our Services and caused Supplier to unknowingly collect their personal information, please contact us and we will use our best efforts to identify and remove their information to the extent it is in our records.  In addition to our personal information collection and processing, we may collect, create, process, disclose and store information that is not considered personal information because it is not identifiable to a particular individual, such as sets of aggregate data, metadata, and other generalized information about online browsing, usage and interactions, as well as de-identified information that does not reveal your identity. We do not attempt to re-identify or associate such information to you, and we retain the right to use and disclose such information in any manner permitted by applicable law